This Privacy Policy explains how HONG KONG XINWEILAI INTERNATIONAL LIMITED collects, uses, shares and protects personal information through Virelia Fashion.

1. Information We Collect

  • Name and contact information
  • Billing and delivery addresses
  • Telephone number and email address
  • Order and transaction information
  • Customer account information
  • Customer service communications
  • Device, browser and IP address information
  • Website usage and cookie data
  • Fraud prevention and payment verification information

2. How We Use Information

  • Process and fulfil orders
  • Confirm payment and prevent fraud
  • Arrange delivery and provide tracking information
  • Handle returns, refunds and customer support
  • Maintain customer accounts
  • Improve website performance and customer experience
  • Send service messages and permitted marketing communications
  • Meet legal, accounting, tax and compliance obligations
  • Protect our business, customers and systems

3. How We Process Personal Data

We process personal data in accordance with the Personal Data (Privacy) Ordinance (Cap. 486) of Hong Kong and its six Data Protection Principles. Personal data is collected for lawful purposes directly related to our business, is adequate but not excessive for those purposes, and is kept accurate, securely held and no longer than necessary. Where we rely on your consent, you may withdraw it at any time.

4. Sharing Personal Information

We may share necessary personal information with payment processors, fulfilment providers, shipping carriers, hosting providers, analytics providers, fraud prevention services, professional advisers and authorities where legally required.

We do not sell personal information in exchange for direct monetary payment.

5. International Data Transfers

Some of our service providers, including payment processors, hosting providers and analytics providers, may process personal data outside Hong Kong. Where personal data is transferred outside Hong Kong, we take reasonable contractual and organisational measures so that the data continues to be protected in a manner consistent with the Data Protection Principles under the Personal Data (Privacy) Ordinance. We remain responsible for personal data under our control, including where it is processed by our service providers.

6. Data Retention

We retain personal information for as long as reasonably necessary to complete orders, provide support, maintain business records, prevent fraud and meet legal obligations.

7. Data Security

We use reasonable administrative, technical and organisational safeguards to protect personal information. However, no internet transmission or electronic storage method can be guaranteed to be completely secure.

8. Customer Privacy Rights

Under the Personal Data (Privacy) Ordinance (Cap. 486) of Hong Kong, you have the right to request access to the personal data we hold about you and to request correction of personal data that is inaccurate. You may also ask us to stop using your personal data for direct marketing purposes. Requests should be sent to [email protected].

We may charge a reasonable fee to cover the administrative cost of processing a data access request, as permitted by the Ordinance. If you are not satisfied with our handling of your request, you may complain to the Privacy Commissioner for Personal Data in Hong Kong. If you live in a jurisdiction that has its own data protection law, you may also have rights under that law.

  • Make a data access request for a copy of the personal data we hold about you
  • Make a data correction request where personal data is inaccurate
  • Ask us to stop using your personal data for direct marketing purposes
  • Withdraw any consent you have previously given
  • Ask about the policies and practices we apply to personal data
  • Complain to the Privacy Commissioner for Personal Data in Hong Kong

9. Marketing Communications

Customers may unsubscribe from promotional emails using the unsubscribe option in the message or by contacting us.

Necessary transactional communications regarding orders, payments, security or policy updates may still be sent.

10. Children’s Privacy

Our website is not intentionally directed to children who are not legally permitted to make online purchases. We do not knowingly collect personal information from children in violation of applicable law.

11. Changes to This Policy

We may update this Privacy Policy to reflect legal, technical or operational changes. The latest version will be published on this page.

Company：HONG KONG XINWEILAI INTERNATIONAL LIMITED
Address：RM D, Unit 2004, 20/F, Wing Tak Comm Centre, 177-183 Wing Lok Street, Sheung Wan, Hong Kong
Mail：[email protected]